Oh dear this is going to upset a lot of people
Net neutrality is the principle that all web traffic is treated as equal, no matter what alliances internet service providers have, but with the launch of Virgin Mediaâ€™s super fast broadband service could they also be looking to tackle the sticky subject of net neutrality once and for all.
This is because at some point during next year they will be looking to revise their policies on broadband with the view to blocking torrent sites and other P2P outlets.
Virgin Media could even go as far as attempting to charge content providers to have their material delivered through the Virgin Media network. This takes on the way that cable and satellite broadcasters charge other channels to broadcast on their service.
The problem that Virgin Media will have is that customers signing up at Â£51 per month are not likely to want a restricted service.